Our team
Our Team
At Woolrich Group, our team is built with intention.
Every designer, project manager, coordinator, and site lead plays a clearly defined role in delivering a renovation experience that is thoughtful, organized, and well managed. Under the leadership of founder Cecily Woolrich, our team works as an integrated unit — sharing a common process, language, and standard of care from early planning through completion.
We believe successful projects are not the result of individual talent alone, but of collaboration, accountability, and experience working together. This structure allows us to anticipate challenges, guide decisions with clarity, and protect both the quality of the work and the experience of our clients. Tell us about your project—our team will guide the next steps.
Our founders
Cecily Woolrich
Founder, Design & Construction Leadership
Guiding Force. Leader. Visionary.
Cecily Woolrich is the founder and guiding force behind Woolrich Group Design & Construction. With more than two decades of hands-on experience across design, construction, and real estate, Cecily leads the firm with a rare combination of creative vision, financial intelligence, and deep practical knowledge of how buildings actually come together. She is the architect of The Woolrich Way.
Her background began in finance, where she developed a strong understanding of budgeting, risk, and long-term value — skills that continue to shape how Woolrich projects are planned and managed today. While early career opportunities could have taken her elsewhere, Cecily chose to build her life and career in Calgary, grounding the business in community, relationships, and long-term accountability.
Cecily’s design career took shape in the late 1990s through commercial interior projects, including early restaurant concepts that demanded both creativity and real-world problem-solving. These formative years required hands-on involvement, quick learning, and adaptability — experiences that built a foundation of practical expertise she continues to draw on today. Over time, this work naturally expanded into real estate investment and renovation, where Cecily gained first-hand experience in construction sequencing, trades coordination, and the realities that impact budgets and timelines.
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In 2012, Cecily and her husband Bruce formally brought design and construction together under one integrated firm: Woolrich Group Design & Construction. The goal was simple but ambitious — eliminate the gaps, miscommunication, and stress that homeowners often experience when design and construction operate separately.
The name Woolrich Group reflects more than a family legacy. It represents a commitment to integrity, accountability, and doing things the right way — values instilled through the early support and mentorship of Bruce’s father, Earl Woolrich, whose belief in Cecily’s vision helped lay the foundation for the company’s growth.
Today, Cecily leads Woolrich Group with a clear focus on process, collaboration, and client experience. She is deeply involved in early planning, budgeting, and alignment, ensuring that every project begins with clarity and realistic expectations — not surprises. Her leadership sets the tone for the entire team: calm, thoughtful, transparent, and disciplined.
Clients are drawn to Cecily not only for her design sensibility, but for her ability to guide complex decisions with confidence and care. She understands that renovations are both an emotional and financial investment, and she is committed to creating an experience that feels as considered and well-managed as the finished space itself.
Outside of work, Cecily brings the same dedication to balance and discipline into her personal life, whether through equestrian sport, time spent outdoors with family, or meaningful conversations with clients and friends. This grounded approach carries through every aspect of her leadership.
At Woolrich Group, Cecily Woolrich isn’t just the founder — she is the standard for how the team thinks, plans, and delivers work.
Bruce Woolrich
Co-owner and consultant
Builder. Solver. Foundation.
Bruce Woolrich is the co-owner of Woolrich Group Design & Construction and a trusted source of practical insight behind the scenes. With more than two decades of experience in construction services and operations, he brings a calm, solutions-oriented mindset to complex challenges — the kind that only comes from years of hands-on problem-solving.
Often referred to as the team’s “MacGyver,” Bruce is known for his ability to see simple, effective solutions where others see obstacles. His background in both construction and restaurant management has shaped a leadership style rooted in efficiency, clear communication, and respect for the people doing the work.
Bruce played a key role in the growth of Woolrich Group, supporting the integration of design and construction that defines the firm today. His steady presence and practical perspective continue to strengthen the team’s ability to deliver well-run, thoughtful projects.
Outside of work, Bruce is the organizer — whether planning group trips, golf tournaments, or gatherings — and a lifelong basketball player who values teamwork both on and off the court.
Cecily and Bruce’s leadership sets the foundation for the Woolrich team — a group of designers, project managers, and construction professionals who work together to deliver a calm, coordinated renovation or custom home build experience.
Project Managers
Project Management & Construction Leadership
At Woolrich Group, our Project Managers are responsible for turning thoughtful planning into calm, well-executed construction.
Each Project Manager serves as your primary point of accountability throughout the build phase — coordinating trades, managing schedules, monitoring quality, and ensuring that communication remains clear and consistent. Their role is not simply to keep work moving, but to protect the integrity of the plan established during design and budgeting.
Woolrich Project Managers are deeply familiar with construction sequencing, trade coordination, and the realities that affect timelines and budgets. They proactively identify potential issues, address them early, and communicate clearly so there are no surprises. When questions or changes arise, they guide clients through options with transparency and practical insight.
Above all, our Project Managers bring calm leadership to complex projects. They understand that a renovation is happening in your home — not just on a job site — and they approach each project with professionalism, respect, and care.
Under Cecily Woolrich’s leadership, our Project Managers operate with shared standards, language, and processes, ensuring every project is managed with consistency, discipline, and attention to detail.
Wade McArthur
General Manager — Keeps everything moving
With over 20 years of experience across construction and landscaping, Wade brings a rare combination of hands-on building knowledge and strategic planning leadership to Woolrich Group. Working closely with Cecily Woolrich, he helps align teams, processes, and projects to ensure work runs smoothly from early planning through execution, providing stability and cohesion across the organization.
Will Baeuchle
Project Manager — Craftsmanship you can trust
Working alongside Cecily Woolrich for over 20 years, Will brings extensive hands-on construction experience rooted in traditional German carpentry training passed down from his father. His ability to both design and execute intricate custom carpentry allows him to bridge design intent and craftsmanship with precision and confidence.
Matthew Ashton
Project Coordinator — Order in the process
Educated in project management in the UK and bringing firsthand experience as a construction company owner, Matthew supports projects with a calm, methodical approach. Clients and team members rely on his steady coordination, clear communication, and ability to resolve challenges early, keeping complex renovations running smoothly.
Ryan Haynes
Project Coordinator — Details handled, always
With a background spanning cabinetry making to complex problem-solving on site, Ryan brings a deeply practical understanding of how projects come together. He works closely with trades as the eyes and ears on site, ensuring details are executed correctly and projects stay aligned with the intended scope.
Brent Gilbert
Lead of Construction Planning — Budget and structure certainty
With well-rounded experience in new home construction and Net Zero homes, Brent brings a deep understanding of the construction process and how it connects directly to project budgets. He guides clients from preliminary costing through to a finalized working budget, while coordinating with engineers and managing permitting across multiple municipalities to ensure structural and regulatory requirements are addressed clearly and efficiently.
Treyton Woolrich
Site Lead — Respect on every site
Having worked alongside his parents in the construction side of the business from an early age, Treyton brings a strong understanding of structure, quality, and on-site execution to the Woolrich team. Known for his strong work ethic, genuine love of construction, and respect for clients’ homes, he approaches each site with care, attention to detail, and a commitment to maintaining a positive client experience.
Designers
Design Leadership & Client Guidance
The Designers at Woolrich Group play a critical role in shaping both the look and the experience of your renovation.
Working closely with project managers and construction leadership, our designers guide clients through the many decisions required to create a cohesive, functional, and timeless space. Their focus goes beyond aesthetics — they consider how design choices impact budget, schedule, constructability, and long-term livability.
Woolrich Designers are involved early in the process to ensure that creative ideas are aligned with real-world constraints. This integrated approach allows clients to make confident decisions, knowing that what they see on paper can be executed smoothly on site.
Throughout the project, designers act as trusted advisors — helping clients navigate selections, clarify priorities, and avoid decision fatigue. Their role is not to overwhelm, but to simplify complex choices through experience, structure, and thoughtful guidance.
Aligned under Cecily Woolrich’s leadership, our designers share a common philosophy: great design is not just beautiful — it is well-planned, intentional, and supported by a strong construction process.
Rodolfo Macias
AAA, AIBC, RAIC | Architect & Principal, Qbic Architecture — Architecture with purpose and precision
Educated and practicing in Mexico before establishing his firm in Canada, Rodolfo helps clients navigate architectural decisions with clarity and confidence. Working closely with Cecily Woolrich and the Woolrich Group team, he guides custom design-build homes from concept through execution, ensuring architecture, design, and construction move forward as one — resulting in homes that feel personal, cohesive, and built to last.
Jeannie Sturdy
Design Manager — Clarity in every choice
With many years of experience leading her own design team, Jeannie brings a structured, thoughtful approach to design management at Woolrich Group. She is known for her ability to listen closely to client values, align selections with budget, and guide clients through the many decisions of the design process with clarity and confidence.
Amanda Volpato
Interior Designer — Vision made visible
Educated in Interior Design in Brazil, Amanda brings a strong understanding of design paired with advanced 3D rendering capabilities that allow clients to see accurate, real-time visualizations of their space as design decisions are made. Her ability to translate client requests into precise visuals reduces uncertainty around the final outcome, while her strong grasp of budgeting ensures design choices remain aligned with project realities throughout the process.
Larissa Melo
Interior Designer — Precision you can rely on
Educated in Interior Design in Brazil, Larissa is known for her ability to listen closely and translate design intent into clear, highly detailed drawings for the trades. Her precision and attention to detail are critical in producing accurate construction, shop, and millwork drawings — helping reduce on-site errors and ensuring design intent is executed exactly as planned.
Operations, Coordination & Business Support
At Woolrich Group, great projects don’t happen by design and construction alone — they are supported by strong operations, clear financial oversight, organized coordination, and consistent communication.
Our Operations & Business Support team ensures that every project is set up for success long before construction begins and remains aligned through completion. From early costing and permitting to on-site leadership, budget tracking, accounting, and brand communication, this group provides the structure, continuity, and behind-the-scenes excellence that allow designers and project managers to focus on delivering exceptional results for clients.
These roles are deeply interconnected. Together, they protect the process, uphold the Woolrich Way, and ensure that every project is not only beautifully executed, but well managed, financially sound, and clearly communicated — both internally and externally.
This team is essential to the calm, organized experience our clients feel, even when the work itself is complex.
Stacy Baltzer
Operations & Project Controls Manager - Process clarity. Budget alignment. Team cohesion.
Stacy works across multiple areas of the Woolrich Group team to ensure projects remain organized, financially aligned, and clearly tracked from start to finish. Collaborating closely with project managers, designers, and accounting, she supports weekly budget oversight, finalizes detailed financial spreadsheets, tracks team scheduling and hours, and helps ensure cost clarity across every stage of a project.
Highly skilled in financial tracking and systems organization, Stacy plays a critical role in maintaining internal alignment — while also supporting team culture and cohesion that allows projects to run smoothly for clients.
Jolene Faber
Controller - Financial accuracy. Company-wide clarity.
As Controller, Jolene leads full-cycle accounting for Woolrich Group, overseeing accounts payable and receivable, invoicing, financial reporting, and regulatory compliance. Working closely with the CFO and ownership team, she ensures the company maintains accurate, timely financial records and a clear understanding of overall company performance.
Jolene is responsible for receiving and coding invoices to the appropriate projects, ensuring financial data is entered accurately and consistently. Her precision and attention to detail provide the reliable financial foundation that supports project tracking, profit and loss oversight, and informed decision-making across the organization.
Anik St-Denis
Customer Experience Manager — Clear, consistent communication
With extensive experience across multiple levels of marketing management, Anik brings both strategic insight and genuine passion to how Woolrich Group is represented to new clients. Working closely with the principals, she helps clearly communicate the Woolrich Way, and through her background as a marketing educator, she brings clarity, intention, and consistency to how the brand is shared.
Our team approach is designed to provide confidence at every stage of the process. From early design and budgeting to construction, communication, and close-out, each member of the Woolrich Group team contributes to a system that prioritizes transparency, discipline, and care. The result is not only a well-built home, but a process that feels supported, calm, and clearly guided from start to finish.
When you work with Woolrich Group, you’re not relying on a single person — you’re supported by a team that is aligned, experienced, and committed to doing things the right way.
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Renovation or Custom Build?
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